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Explore the theory of form and function with Jagauar Birmingham and the Jaguar XE


Drivers who choose to get behind the wheel of any new Jaguar model usually have the need for one thing in particular: speed. That's why you'll find Adam Hatton, Jaguar creative director, corresponding with power-craft designer Lorne Campbell and his Bladerunner, to explore the theory of form and function as he creates the new Jaguar XE.

With a focus on stability at high speeds, creating a more aerodynamic model with precise proportions and…

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Jaguar Lineup Endures Rigorous Testing for Perfection


Extreme temperatures from below 0 to 248 degrees Fahrenheit... 1,500 gallons of water in 2.5 hours...this is some of what every single new Jaguar in our Jaguar Showroom endures before it reaches our doors at Jaguar Birmingham. Take a look.

Jaguar Plant Quality Manager Rob Raven defines quality as "never being disappointed." That's easily achievable with our incredible 2015 Jaguar Lineup, featuring the new 2015 Jaguar F-TYPE and new 2015 Jaguar…

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Jaguar Doubles Down on Villainous Style

Hopefully the big Super Bowl game ad is still as much on your minds as it is ours here at Jaguar Birmingham. We are very anxious for the impending arrival of the all-new 2015 Jaguar F-TYPE Coupe and that commercial had us on the edges of our seats when we first saw it.

Now the villains are back to continue this series of great commercials. Just today, this video was uploaded by Jaguar. It features…

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Meet the Man Behind Jaguar Design

To say that the design of new Jaguar vehicles is distinctive, would be an gross understatement. There are few automakers who build cars as unique and stylish as the ones that roll off the Jaguar assembly lines, but those designs aren't created in a vacuum. Each of Jaguar's models are crafted with the supervision of the company's Director of Design, Ian Callum. This man is the visionary behind cars like the new…

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